Commercial Energy Efficiency Project (CEEP) is a government marketing project, funded by Global Energy Facility/World Bank and management by Ministry of Industry of Vietnam.
The project is to design and implement series of marketing activities related to supporting, promoting the uses of energy efficiency equipments in Vietnam. In the second phase of the project, we are requested to generate strong level of awareness of energy efficiency uses of lighting, pumping, generating, air-conditioning systems that are efficient in energy uses.
The project has revealed that most of project agents have not sufficiently promoted energy efficient specifications when doing marketing and our responsibility is to change their marketing point of view in their daily activities. We also organise networking activities to create opportunities for end-users and service suppliers to meet and discuss on their actual interested projects. The contract involves activities like organize launching events and workshops for participants. Based on our market research, we also design all marketing materials to support project agent and other project stakeholders such as brochures, newsletters to send to all Project Agents, Project Proponents and Financial Service Providers.